20 November 2020 | By Anzu
Image Credit: Daily Mail
PUBG Mobile plans to re-enter the Indian market, H&M taps into the world of esports in the Netherlands, while Twitch tests new ads. And of course – Sony PlayStation 5 is finally here! Find more details and more exciting video games and esports news in our weekly news digest!
Korean publisher PUBG Corporation has announced that it is creating a new PUBG Mobile India. This move is driven by the Indian government’s ban on Tencent-developed PUBG Mobile, among other 117 apps with ties to China which were reportedly violating user privacy, and overwhelming community enthusiasm for PUBG esports in India. According to GamesIndustry.biz, PUBG Corporation plans to open an Indian subsidiary that will hire more than 100 people, and with its parent company Krafton, has pledged to invest $100 million into India to grow the local gaming, esports, entertainment, and IT industries.
Multinational retail company H&M Netherlands and the official Netherlands FIFA esports league eDivisie have officially partnered for two seasons. Apart from being visible at various times and in a variety of ways throughout the competition, the fashion brand also plans to produce branded content in collaboration with eDivisie players later in the season. With eDivisie rising in popularity over the last year, a sponsor as massive as H&M is sure to be a great match, concludes Esports Insider.
Twitch is entering the closed beta testing period for a new interactive experience — multiplayer ads. The new approach aims to get brands in front of an entire viewing audience of a stream, reports the Esports Observer. The idea of multiplayer ads is said to stem from the platform’s values of shared experience, community, and interactivity. Moreover, these ads already prove to be more effective to advertisers as opposed to the ads shown to an individual streamer.
Mobile games start-up studio Lila Games has secured $2.8 million in seed funding. The investment was led by Bitkraft Ventures, with further participation from Galaxy Interactive, as well as several angel investors, reports PocketGamer.biz. Lila Games will use its newfound funding to “build the most ambitious mobile shooter game ever designed.” And while mobile shooters have been on the rise in recent years, the company claims to see “significant opportunity to build out new sub-genres and ample room to explore.”
And a pinch of striking creativity that’s just over the top! Bud Light, the beer brand produced by Anheuser-Busch, has come up with a video game console. It’s called the BL6, and sure, it can keep two beer bottles cold. But more importantly, it has 16 gigabytes of memory, six pre-installed games, including Tekken 7 and Soulcalibur VI, and a built-in Asus projector. Find more details on the Verge.
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