04 September, 2019 | By Anzu
Image source: Twitch
Catch up on the latest in gaming and advertising:
Brands are taking on what in-game advertising has to offer — and how! In an interactive playthrough, Porsche got thousands of Twitch viewers to play its newest ad where viewers could control the actions of the drivers to reveal the latest electric car, the Porsche 99X. Twitch said the game was aimed at audience between 18-34 year olds who “aren’t already targeted by traditional TV and radio advertising,” proving that traditional brands are now approaching advertising differently keeping in mind the Millennials and Gen Z who are digital natives. Read more about Porsche’s campaign here.
Huya, one of China’s live streaming platforms, is expanding into gaming by investing in ESL, the world’s largest esports company. The companies plan to host local Chinese esports competitions connected to the global ESL tournament calendar. More details on Abacus News.
VentureBeat reports this week about Falcon Northwest, a company credited with inventing the custom gaming PC. The company is celebrating the 20th anniversary of its Talon desktop and bringing modern features to the mid-sized gaming tower. By adding options for glass doors that provide tool-less access via a magnetic closing system for easy upgrades, the Talon will be more competitive with rival high-end gaming systems like Origin PC’s Neuron.
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Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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