11 September, 2019 | By Anzu
Image source: FIFA20/EA
What was the latest in gaming and advertising? Catch up with our latest edition of the news digest!
ABC News reports on how esports has gone from “child's play to a multi-million-dollar global juggernaut.” Esports is now bigger than Hollywood and music industry combined, the article says, going into explaining how bigger salaries, sponsorships and bonuses are driving elite sports players.
Sticking with esports, here’s one more big development! Gaming hardware company Razer has committed $10 million SGD towards the development of gaming and esports in Singapore over the next 12 months. The company already hosts several esport teams. Read all about it on esportsinsider.
Gaming giant EA announced that it is testing its cloud gaming service with which games can be played anywhere and on all devices. The service named Project Atlas, will be available on beta testing on FIFA 19, Titanfall 2, Need for Speed Rivals, and Unravel. The cloud gaming space is heating up with the presence of Microsoft, Google and Sony and it will be interesting to see how this will shape up the next phase of growth of gaming. Read more on CNET.
Here’s a news that you wouldn’t expect to see! There’s a heated debate brewing over what the “X” sign on Playstation’s joypad should be called! (no, we are not kidding!) It started when a Twitter user asked “do you say ‘x’ or ‘cross’ button?” and it soon became a debate that caused some outrage and Sony had to intervene to clarify that the button should be called ‘Cross,’ leaving many players freaked out. Intrigued to know more? Here’s the full report on Guardian.
FIFA20 is coming out at the end of the month but enthusiastic gamers can already get a preview with the demo that went live on Origin. According to PC Gamer, the demo offers 3v3 Volta street-style action and some Champions League gameplay.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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