26 November 2020 | By Anzu
Image Credit: Roblox
Consoles enjoy the most successful launches in their histories and video game developers and publishers benefit from the increased demand during the pandemic. More and more brands find unique ways to communicate their messages to the consumers engaged in esports, while video games become scene for even more creativity and present new opportunities to spend time with family and friends. It’s a happy Thanksgiving in the world of video games and esports! Find all the details in our weekly news digest.
The PlayStation 5 has outsold its forebear in the first two weeks, making it not only the biggest PlayStation launch but the biggest console launch of all times, reports GamesIndustry.biz. As demand for PS5 is unprecedented, Sony expects its next-gen console to outperform its predecessor by the end of the current fiscal year. In the meantime, Microsoft has also fared well, announcing earlier this month that Series X and S were also the biggest launch in Xbox history. Both announcements come as no surprise in the context of gaming soaring during the pandemic.
Casio America and esports organization FaZe Clan have partnered to create a new custom, limited-edition shock-resistant G-SHOCK watch. The new timepiece has FaZe Clan’s red tiger camo print, with the case back featuring an engraving that commemorates the organization’s 10-year anniversary. Find more details on the announcement, as well as a list of other esports organizations previously partnering with major watch brands on the Esports Observer.
One more brand partnership in the world of esports! Czech Republic esports organization Entropiq, which fields teams across CS:GO, PUBG, FIFA, Hearthstone, VALORANT and has plans for DOTA 2, has announced teaming up with global sportswear brand PUMA to launch a new line of merchandise and apparel for players and fans. As a result of the partnership, PUMA will also serve as Entropiq’s exclusive merchandising partner. Being present across so many games and now partnering with such a big name brand, Entropiq has a decent potential for future growth, concludes Esports Insider.
Lightfox Games, a Seattle-based mobile game developer and publisher, has raised $3.3 million in seed funding to make mobile titles that they have dubbed “hypercore” games. The new genre can be broadly defined as accessible and social hardcore games and will be exemplified by the first title launched by Lightfox Games, Super Battle League, which the company hopes to take worldwide next year, reports VentureBeat.
And the news we couldn’t afford to miss! Lil Nas X performed to an audience of millions across two days and four shows, playing in a setting that literally made him larger than life: the hit kids game Roblox. According to the Verge, the shows gathered 33 million views in total across the performances, which is a huge number for Roblox, as it puts the game’s ability to hold a concert up there with Fortnite and its similarly impressive performance from Travis Scott last April. Surely, Lil Nas X is a big artist to kick things off for Roblox, but his success suggests it was right to assume that games can become a new space for music.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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